Our actions to make this world more baby-friendly

Every year, one in seven babies born around the world weigh less than 2,500 grams at birth?some 20 million low birthweight infants in all. Of those 20 million, those born weighing less than 1,500 grams are at greater risk of a range of infectious diseases and illnesses. For these “very low birthweight infants,” breast milk is considered as important as medicine. Drinking breast milk has been found to reduce the risk of necrotizing enterocolitis (NEC), a life-threatening illness, to one-third the risk faced by infants fed only artificial formula.

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The COVID-19 pandemic of 2020 has hugely altered our daily lives, with changes including social distancing, voluntary and mandatory restrictions on going out, and even citywide lockdowns. In the forty weeks since the World Health Organization officially declared a pandemic on May 11, around 116 million babies have been born around the globe.

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The Pigeon Smile Lactation Research Institute^* engages in a range of activities, including distributing free copies of the “Happy Breastfeeding Support Book,” a comprehensive breastfeeding information source for mothers. Since 2018, the institute has also been offering Psychological support to mothers of late preterm infants in NICUs (Neonatal Intensive Care Units) and GCUs (Growing Care Units).

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Babies born prematurely, babies with low birthweights, and babies born with medical conditions that require special treatment. Pigeon’s Tiny Birth Cry Support Project is designed to help these babies enjoy healthy development and bring peace of mind and happiness to their families.

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Rubella is an acute, eruptive, infectious disease caused by the rubella virus. It is highly contagious and can be transmitted from person to person by droplet infection. If a woman with insufficient immunity to rubella contracts the virus during the first twenty weeks of pregnancy, her child has a higher probability of being born with congenital rubella syndrome, which can include congenital heart disease, cataracts, and deafness.

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For would-be parents and breastfeeding mothers to live and raise their children freely and with peace of mind, every country needs to make the environment for child-rearing easier. Offering places to breastfeed and pump breastmilk is an important part of this.
Making these “Establishing and Supporting Lactation Lounges” widely available helps mothers keep breastfeeding for as long as they wish and reduces the barriers to their return to work after giving birth.

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Babies and trees both need warm, loving surroundings to grow up healthy and strong. Under the slogan “Raising Children, Raising Trees: The Spirit Is the Same,” Pigeon has held annual tree-planting drives since 1986, encouraging parents of babies born that year to plant a tree commemorating the birth. Throughout the 34 years since the first campaign in 1986, we have celebrated over 180,000 babies’ births with their families.

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